In the last five years in the production of products Heder rose 6, 7 times, turnover increased by nine times, and in their operation today out 40,000 products

Header was established in 1988. as a craft for cosmetics which are subsequently specialized in herbal medicines and bee origin without chemical processing of raw materials. It was the beginning of a family business spouse Jelena and Saša Radić recalls today Božo their son who has never been employed by the parent. However, very familiar with the production of all products, food supplements, which Hedera intense struggling in the market for several years.

Božo Radić ga doctor and the production program with a professional interest in hand, but he says "do not want to leave their patients and therefore continue to work in the emergency medical services in Koprivnica." But how to drive these small businesses located in Stobrec near Split, and Radić has permanent residence in Zagreb, understandably almost daily on the road.

Credit Ministries

Božin father is a doctor of chemistry Saša who until a few years ago worked at the Institute of Naval Medicine in Split and whole life dealing with science publishing technical papers related to maritime medicine. In recent times, he wrote several books on diet and health, such as "Spices and health", "Propolis-drug 21st Century", "Royal jelly - a natural stimulant," "Honey - natural energy", "Pollen - the perfect food "Saša Radić, etc. Today the director Heder in which employs seven people who produce and packing accessories, and raw materials are procured from the Croatian, primarily from beekeeping cooperatives. Today their salesmen and pharmacists selling medicines to all pharmacies in Croatia. In the last five years in the production of products Heder has grown 6.7 times, and nine traffic.

The last three years, sales rose 75 percent last year was 3.5 million in 2008. reached 2.5 million, in 2007. two million. In the beginning, the first year of production of new products, the company was spun and 400,000 kuna. Today the annual production of about 40,000 units of the product which is for our small business a respectable number, Radić said. For example, of 130 pharmacy in Zagreb, Radić says that only one had not met their product. A few years ago, to be precise 2,001th when he announced a competition for innovative technology projects financed by the Ministry of Science and Education through Business Information Center Bl-CRO, Hedera applied l got a loan. In collaboration with the Institute Ruđer Bošković Institute in Zagreb made a scientific study on the basis of which EUR 100,000 was withdrawn from the loan funds used to purchase certain equipment and employed professionals. On the market are early as 2004. The preparations emerged from the strategic project Heder, Apiceutici. These are preparations of bee products because it says Radić "as honey market has always been developed, Hedera to this product turned in another way."

Method of DNA chips

They are interested primarily in their original form propilis what created it plants, and further refined the bees. One of the products is just Hedera native propolis, for which scientific research has shown that a natural antioxidant. Professional, but also friendly vocabulary Radić explains that propolis actually pitch in which the plants are deployed over 200 different compounds to natural recipe. Since there is no solvent that ga can completely dissolve, propolis solution does not contain all of the active substance, part of the substance remains unused and not achieved complete healing effect. Hedera company managed to produce innovative procedures preparation Crude propolis without chemical treatment taken from nature in its original form. Radić further states that the research method and DNA chips in the Ruđer Bošković Institute showed that native propolis stimulates the process that converts STEM substances incorporated into the body in less harmful or neutralize them and repair the damage. Briefly, propolis helps the body to maintain a health balance, and the common cold treated him just get over it, according to the trailer, 2.5 times faster without the use of other drugs. In addition, he noted, native propolis with pure Croatian state propolis and bee pollen from plants Dalmatian bušinac (Cistus monspeliensis). All Heder products approved by the Ministry of Health and Welfare. Currently preparing to export to Serbia and Russia. Procedures for approval of exports are long lasting because these products are under the Ministry of Agriculture for animal even though they have passed all the test of the Ministry of Health. As for the production, Hedera had to work on it to get certified l HA - CCP. Besides native propolis Hedera work another Heprocet, special bee propolis recipe with the addition of calcium, which protects the body from allergies, then there is a bee pollen with propolis, which seems a natural source of vitamins and minerals, Bronhocet to protect and strengthen the respiratory system, while Ferrocet allows greater utilization of iron from food. The production program is a natural energy stimulant Melbrovit in which a key role is played by royal jelly.

Konlcurencija large

Radić story continues to be producers, as little impact on the ultimate price of their products to pharmacies. Finally, it is known that they are just the supplements good profits for pharmacies and their margins are higher than the other products that are sold without a prescription. Konkutencija is also growing and the domestic honey producers string them into the production of feed additives. The world market of food supplements is extremely large and profitable, and in some segments more than the production of medicines. That is the reason, says Radić, why pharmaceutical companies are turning to this production, and the example of Bayer Supradyn supplement that works. These products are readily advertised namely, the sale is free, and the target group is wider because supplements are not used only sick but can everybody else. According to some estimates, pharmacy achieved 40% revenue from OTC medications, or those sold without a prescription.

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